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By Diana Budds October By Amelia McGuinness April Sign up for the Sign up for the Eater newsletter The freshest news from the food world every day. So that was a great win for advertisers, drove them more value. Starting kind of midway, we really started to see the impacts midway through the quarter. We also, as you mentioned, have seen some success -- early success with verified licensing for businesses that have a licensing regime, they can showcase that now on their business profile and in search results, and we've seen really healthy uptake there.

It continues to be a bright spot. And then more recently, we just started rolling on Business Highlights. So highlighting different characteristics of your business. You know, how many years you've been open, whether you do offer free quotes and things like that, and that seeing really healthy early signs but just launched as we closed out the quarter as we started Q2. On the national side, we also have a new product offering that started to be out in the wild which is limited time offers and we're seeing a strong market response from the national enterprise segment.

That's something that we knew that they wanted. You know we got close to the customer and they were telling us they have seasonal campaigns and things, and they'd like a way to showcase that on Yelp, and it does. We were able to provide our products specifically tailored to help them with that. And then your second question was on home and local talking about leads and how we're going to drive more leads for advertisers.

And a big opportunity there is, we have a lot of -- or what we call organic leads flowing through the system and we have a big opportunity to channel those more toward our paying advertisers and that's through things like ad units and better merchandising and new ad placements and so forth. And so, we've taken some real impactful first steps, but we have a whole lot of additional features and launches that will be coming throughout the year. Thank you for the question. It is encouraging to see the progress on national accounts in the quarter winning some of the new mandates and budget increases from some of the advertisers.

I was just wondering if you could give us a few more details about some of these new wins and if there is any way to quantify the contribution to revenue growth from these national accounts throughout the rest of the year? And secondly, could you just talk about your confidence level in the revenue growth accelerating in the back half?

Michael, I can take the first one. This is Jed. You know, we had a strong quarter in Q1. In the fourth quarter we actually signed a bunch of new national advertisers, some of those programs were seasonal or short term in nature, and we're starting to get more seasonal in that business and the beginning of the year tends to be little bit of a seasonal well. So we're actually really encouraged by the back half of the year. We certainly contemplated that rate in our outlook for the quarter. We see several encouraging signs as we enter into a stronger spending season.

You know as Jeremy mentioned, the LTO product is just kind of getting out into the wild right now and has had strong initial response.

Very far down the funnel in the eyes of national advertisers with a lot of intent driven consumers out there looking at Yelp. So we're encouraged by what we're seeing in the national business and look forward to the rest of the year.

And then your second question about sort of the shape of the year or confidence level, various drivers in the like. Your know in the first quarter, from a revenue growth perspective, the enterprise business was -- and the national accounts were really important driver.

Very strong growth in that category as Jed just described. And as we look across the rest of the year between the sales force expansion, the products that we have that go -- there is some attribution things that we continue to do beyond the limited time offer, we feel like we've got a very strong product slate that's going to allow us to continue to get good advertiser response, both new accounts and then growing the accounts that we have.

We are in the middle of a transition year. We've described it that way. And after the end of the first quarter, we've seen progress in many of the key areas that we prioritized for this year, be that self-service, new products, customer retention, lowering CPCs, enterprise growth, and those are all the formulation that go into our full-year outlook.

So we are reaffirming our outlook today and we're very focused on achieving the goals we've set up. And I apologize if these have been asked already, but maybe two quick ones kind of housekeeping.

Notice that I believe ad clicks in total grew faster than advertising revenue, correct me if I'm wrong, but if that's the case, maybe if you could share a little bit of what causes that to occur? And then secondly in terms of some of the new products that you're rolling out, Verified License, Business Highlights and sounds like more to come.

Are these -- they have to be an existing advertiser to purchase those products or, if not, are those -- what sort of the strategy around is that meant to kind of allow sort of a little bit of a lower priced entry-level and then to upsell, just kind of curious about how you're selling this products and the strategy behind that? Sure, I'll talk first about the revenue in the ad clicks and what's going on there.

You're right. Ad clicks grew faster than advertising revenue in this quarter. And as we've said, as Jeremy talked about it earlier, a big focus for us has been to increase the value that we're delivering to our paying customers. And as we do that, we're driving more of -- by improving ad units, by improving the efficacy, by improving the way they stand out within search results, by giving advertisers more control over the way that those ads look and where they show.

We are able to drive an increasing volume of our consumer activity to our paid advertisers. And effectively what that does is, it reduces the -- improves their gas mileage per dollar spent. They get more advertising result. It reduces the Cost-Per-Click and we know and we believe that will continue to contribute to advertiser satisfaction and ultimately to advertiser retention rates. So it's very purposeful activity there to increase the ad volume delivered to our customers and that's kind of what's behind that dynamic.

Hi, Mark. This is Jeremy. I'll talk a little bit more about verifying our profile product strategy there. You're are asking, you know -- do you have to be an existing advertisers buying CTC to purchase product.

The answer is no, and so we do see a mix of both existing as well as new advertisers. One of the ideas behind this product was looking at our overall offering, we didn't have something that was really at the entry-level. And so we thought it was worth exploring some entry level options and this is essentially our first foray. And in fact, we do see some improved retention characteristics when they pick up the product. So it does seem to make them more committed to Yelp, but then we are also seeing a healthy mix of new spenders that maybe wouldn't have bought from us before or just dipping their toe and exploring, and we do think there's opportunity to experiment there with selling -- starting with some of these new customers that are coming in on verified and then upselling them later.

We do have client services team and local client partners team that is really focused on upselling and providing extra value to our advertisers. So we see no additional opportunities in experimentation there. One of the key element of the strategy around the products is really how they dovetail with self-serve. Charges apply once credit is used. Cannot be combined with other offers. Any unused credit expires 90 days from offer acceptance.

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